Genesis uses visualization to streamline robot production

Based in Davenport, Iowa, Genesis designs and manufactures robots for factory applications such as welding, inspection and material handling. A typical Genesis robot has a footprint of about 20 feet by 20 feet, and some are up to 100 feet long. Their size, weight, and complexity make them expensive and time-consuming to move.

Many potential customers want to see the robot models at trade shows. The option of using visualization to display the robots at trade show booths significantly decreased transport costs for these events.

Visualization enabled Genesis to prototype, test, and refine new models without actually building them, which reduced the cost and time to market for each custom robot. In addition, the technology allowed them to avoid producing robots that needed to be redesigned because they were a bad fit once installed at the factory.  Avoiding that problem also had a positive effect on the customer’s production.

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