February 24, 2021 – IPG Photonics, Oxford, Massachusetts, announced an immersive, virtual event on March 11th enabling visitors an in-person trade show experience from the comfort of their webcams. Entitled “Precision & Production: Laser Systems for Smart Manufacturing”, the event will offer resources to learn the basics of fiber laser technology through advanced laser systems used across industries and applications such as medical, aerospace, e-mobility and materials processing.

“We truly miss seeing our customers at our regularly scheduled events. This virtual show is an opportunity to display our recent innovations and to provide education and industry insight for our customers,” explains David Fisher, IPG’s Director of Marketing. “Of course, we look forward to in-person events returning and consider this an equitable experience in the interim.”

Entering the exhibition hall, attendees begin their online experience by self-navigating to explore nine virtual booths staffed by industry experts who can answer questions in real-time, as well as the ability for attendees to view videos and download materials such as guides, case studies and datasheets for referral at their leisure.

An engaging keynote presentation officially kicks off the event on the topic of “New Products, New Applications, New Opportunities” which reflects back on the production challenges during 2020 and presents an optimistic view for 2021 of the many new possibilities across traditional and smart manufacturing applications.

Immediately following the keynote will be a deeper dive into the topic in the form of an interactive panel discussion. A moderator will present questions and engage the panelists across a variety of current topics. A live Q&A session follows where attendees can ask panelists follow up questions or introduce entirely new conversations.

After a quick break, attendees can then choose between two learning tracks: Advances in Polymer Bonding and High-Precision Fine Tube Cutting. Each track will provide attendees with an overview of the subject matter, current manufacturing challenges, fiber laser solutions and videos of actual applications along with detailed results. A live Q&A session follows for attendees to ask their specific questions.

“We are grateful for the support and opportunity to create a virtual show of this quality for our customers,” says Beth Cohen, IPG’s Events Marketing Manager. “Having spent so many years on the road supporting our events, I am looking forward to connecting with our customers thru this virtual experience, but also getting back on the road for our traditional shows to see everyone in-person.”

The virtual event hall remains open following the education tracks and provides another opportunity for attendees to view and download materials and talk 1:1 with IPG experts. For more information or to register for the event, please visit the IPG event page.

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